Is this the future of the movie industry?

In response to rampant movie pirating, the movie industry might begin releasing their movies at the theater and on DVD simultaneously. Think about it, as soon as you walk out of the movie theater you can go up to the counter and purchase it on DVD. Their logic is that people that go to movies will always want to go for the "movie-going experience" and not necessarily for the seeing the movie itself. And since movie goers while be pumped after watching it at the theatre, they're twice as likely to purchase the movie on DVD there at the theatre than after months of waiting. So what do you guys think? Do you think it'll work?

Is this the future of the movie industry?
One of the problems that the movie industry faces these days are not only pirating but the fact that they can not offer much of a different movie going experience than one could have at home. Back in the 1950's, the movie industry was faced with another new dilemma, the television. Many thought this would be the end of movie theaters. Then, they came out with 2.35:1 aspect ratio and made movie going a much different and better experience than television could offer. However, in this digital age and with enough money, one could have a very similar experience at home minus the crying babies, the obnoxious children, those people that LOVE to chat during a movie, cellphones... etc, etc.


Point being, unless the movie industry can create an experience better than what one could have at home, ticket sales will continue to decrease (overall ticket sales not including the blockbusters that are bolstered by inflation anyways)


Another way to get patrons to go to the theaters would be to increase the time between theater and DVD release like they had in the 80's. With some tapes, they even jacked up the price of purchase for a couple of years which required people to rent them instead.


I imagine eventually they will release it directly over the net (which is being done with DVD releases very soon anyways via iTunes, I believe). This way they could already copyright the encodement and have less problems with piracy.
Reply:I think I would try to get into the lobby and just buy the dvd, rather than go see the movie then spend more money just to take it home.
Reply:They would have to charge more then $20 to $30 for the DVD initially for people to still see it at the movies, but I would rather pay $30 and take it home and not hear people taking and I wouldnt have to pay $20 for popcorn, candy, and a soda. If you want to own it initially it should be $100. And we'll be downloading even more.
Reply:Thye better do something quick before th ewhole thing tanks because I for one, am tired of putting up with rude, smelly, loud eating, belching, movie commentators!!! WHO KICK THE BACK OF MY CHAIR.
Reply:That's not a bad idea. It would bring in more money all around.
Reply:It would certainly be worth test-marketing to see what would happen; I think the long-term effect of such a strategy is that you'd only see the big-budget special effects movies at the theatres, and since in reality there are a small percentage of those, you'd see a lot of movie houses (and the megaplex) go the way of the Dodo.
Reply:Yes I Can see it happening but can you imagine the embarrassment if only a few DVDs are sold after the premiere of an anticipated film?